Immaculately turned out in matching red tracksuits -  with sonic and stylistic influences that include Devo, Talking Heads, Kraftwerk and Ben Stiller’s family in The Royal Tenenbaums- Danish elctro-combo Datarock electrified the mid-Saturday afternoon audience at the Latitude Festival’s Obelisk Arena.  This came as something of a surprise as mid-Saturday afternoon audiences at festivals are normally sedate, hungover and not used to that sort of treatment so early in the day.  I speak from personal experience, of course.

Highlights of their set included The Pretender and Fa-Fa-Fa.  The latter track might be familiar to connoisseurs of console games, as it featured on FIFA 08 and Sims 2: Free Time.  Datarock are, it seems, somewhat prolific contributors to the video game industry, but don’t let that put you off.  As a live act they play with an infectious, gleeful energy that can evoke involuntary tush-shaking muscle spasms in even the most resolutely entropic derriere.  Again, I speak from personal experience.

Casio-keyboard fuelled Scandinavian art pop doesn’t come much better than this.