Latitude Festival 2009: Datarock

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Latitude Festival 2009: Datarock

Immaculately turned out in matching red tracksuits –  with sonic and stylistic influences that include Devo, Talking Heads, Kraftwerk and Ben Stiller’s family in The Royal Tenenbaums– Danish elctro-combo Datarock electrified the mid-Saturday afternoon audience at the Latitude Festival’s Obelisk Arena.  This came as something of a surprise as mid-Saturday afternoon audiences at festivals are normally sedate, hungover and not used to that sort of treatment so early in the day.  I speak from personal experience, of course.

Highlights of their set included The Pretender and Fa-Fa-Fa.  The latter track might be familiar to connoisseurs of console games, as it featured on FIFA 08 and Sims 2: Free Time.  Datarock are, it seems, somewhat prolific contributors to the video game industry, but don’t let that put you off.  As a live act they play with an infectious, gleeful energy that can evoke involuntary tush-shaking muscle spasms in even the most resolutely entropic derriere.  Again, I speak from personal experience.

Casio-keyboard fuelled Scandinavian art pop doesn’t come much better than this.


About the Author:

My name is Tom Lennon and I'm a freelance writer who specialises in humour at the geekier end of the pop culture spectrum. I'm based in Birmingham, UK, and my work has recently appeared in BuzzFeed and Time Out.


  1. Simon July 19, 2009 at 7:52 pm

    Fa Fa Fa is so bloody annoyingly cheesey that it tickles the Skipper fancy no end!
    Love a catchy pointless euro bum jizz choooon!

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